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Innovation and Business Diversification for Family Business Continuity

a Taylor's University, Malaysia
b Universitat de les Illes Balears, Spain

Asian Family Business Case Studies

ISBN: 978-1-83753-761-7, eISBN: 978-1-83753-760-0

Publication date: 10 July 2024

Abstract

The case study focuses on succession planning in a family business in Indonesia. The case highlights the company's communication barrier and points to the need for proper on-the-job training for employees and regular performance reviews to ensure employees remain motivated and focused on the business. Although Sabrina's family can overcome all the challenges in the family business, they strengthen the relationship between family members and employees who are always motivated and committed to the success of the business. Nevertheless, the family business needs to ensure innovation and business diversification to keep up with market trends and achieve business continuity.

Keywords

Acknowledgements

Acknowledgements

The case illustrated is based on a real family firm located in Indonesia. To protect the privacy of the family involved in this case, we changed all names.

Citation

Yong, J.Y. and Federo Acosta, R. (2024), "Innovation and Business Diversification for Family Business Continuity", Feranita, F., Lin, W.L., Khong, K.W. and Goh, S.K. (Ed.) Asian Family Business Case Studies, Emerald Publishing Limited, Leeds, pp. 83-89. https://doi.org/10.1108/978-1-83753-760-020241009

Publisher

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Emerald Publishing Limited

Copyright © 2024 Jing Yi Yong and Ryan Federo Acosta. Published under exclusive licence by Emerald Publishing Limited