Keeping pace with competitors in CSR: from a perspective of competitive dynamics

Abstract

Purpose

This study aims to investigate the antecedents of corporate social responsibility (CSR) from the perspective of competitive dynamics and proposes a correlation of CSR between competing firms because rival firms’ engagement in CSR induces the focal firm’s catch-up to keep pace with them.

Design/methodology/approach

Using a sample of Chinese listed companies through the lens of firm dyads, and drawing on the awareness-motivation-capability (AMC) framework, a set of contingencies of firms’ competitive catch-up in CSR are examined, including the visibility of its competitors, the interdependence between the focal firm and its competitors and the focal firm’s resource slack.

Findings

The empirical results reveal that a focal firm’s CSR is in a positive relationship with that of its competitors, which is strengthened by the visibility of its competitors, the interdependence between the focal firm and its competitors, and is affected by the focal firm’s resource slack.

Originality/value

These findings uncover the interplay of CSR among competitors, enriching our understanding of its antecedents by extending the AMC framework to the CSR context.

Citation

Zou, H., Yang, X. and Wang, R. (2024), "Keeping pace with competitors in CSR: from a perspective of competitive dynamics", Chinese Management Studies, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/CMS-06-2023-0279