Strategic Marketing Management in Asia
![Cover of Strategic Marketing Management in Asia](/insight/proxy/containerImg?link=/resource/publication/book/10.1108/9781786357458/urn:emeraldgroup.com:asset:id:binary:9781786357458.largecover.gif)
Case Studies and Lessons across Industries
Subject:
Synopsis
Table of contents
(20 chapters)![Cover of Strategic Marketing Management in Asia](/insight/proxy/containerImg?link=/resource/publication/book/10.1108/9781786357458/urn:emeraldgroup.com:asset:id:binary:9781786357458.largecover.gif)
- DOI
- 10.1108/9781786357458
- Publication date
- 2016-12-19
- Editors
- ISBN
- 978-1-78635-746-5
- eISBN
- 978-1-78635-745-8