Mastering Business for Strategic Communicators
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Insights and Advice from the C-suite of Leading Brands
Subject:
Synopsis
Table of contents
(28 chapters)Part I Introduction
Part II Communications, Business Acumen, and the C-Suite
Part III Finance and Investor Relations
Part IV Human Resources and Employee Engagement
Part V Corporate Strategy, Innovation, and Legal
Part VI Marketing, Brand, and Data Analytics
Part VII Social Responsibility and Transparency
Part VIII Communication and Corporate Transformations
Part IX Summing Up
![Cover of Mastering Business for Strategic Communicators](/insight/proxy/containerImg?link=/resource/publication/book/10.1108/9781787145030/urn:emeraldgroup.com:asset:id:binary:9781787145030.largecover.gif)
- DOI
- 10.1108/9781787145030
- Publication date
- 2017-10-19
- Editors
- ISBN
- 978-1-78714-504-7
- eISBN
- 978-1-78714-503-0