Table of contents
Big data and its strategic path to value in international firms
Itzhak GnizyOne of the major trends in today’s businesses is big data (BD). While research on various aspects of BD is flourishing, little is empirically known about its impact on firms’…
Suppliers’ local network embeddedness and buyers’ joint innovation: Mediating role of service innovation competence
Feng Hsu Liu, Lu Jui Chen, Hung Tai TsouThe purpose of this paper is to investigate the effects of original equipment manufacturing suppliers’ local network embeddedness on buyers’ relative attention and joint…
Open-mindedness and adaptive business style: Competences that contribute to building relationships in dissimilar export markets
Gro Alteren, Ana Alina TudoranThe purpose of this paper is to investigate the role of relational competences, such as open-mindedness and the ability to adapt business style, in developing trustworthy…
Cross-cultural application of a practice-oriented acquiescence measure
Carolin Krautz, Stefan HoffmannExtant research shows that acquiescence response style (ARS) is culture-bound and may bias the results of comparative cross-cultural studies. Conventional measures of ARS are…
Appreciating vs venerating cultural outgroups: The psychology of cosmopolitanism and xenocentrism
Mark Cleveland, Anjana BalakrishnanCosmopolitanism and xenocentrism denote distinct individual orientations toward cultural outgroups. The former considers an individual’s openness to cultural diversity and ability…
When does uncertainty avoidance promote customer-to-customer intercultural service encounters?
Nabil Ghantous, Amro A. MaherPrevious literature has reported inconsistent findings regarding the impact of uncertainty avoidance (UA) on intercultural experiences. This includes positive, negative and…
Brand Origin Recall Accuracy (BORECA): a new measure of brand origin salience
Fatma Abdellah-Kilani, Rihab ZoraiThe purpose of this paper is to conceptualize and test a new concept named “Brand Origin RECall Accuracy” (BORECA) that assesses consumers’ ability to recall accurately the…
Standing out vs fitting in: luxury value perception and acculturation
Tingting Mo, Nancy WongThe purpose of this paper is to understand the impact of American culture-oriented values, Chinese culture-oriented values and self-improvement values on luxury value perception…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan