Journal of Services Marketing
Issue(s) available: 238 – From Volume: 1 Issue: 1, to Volume: 38 Issue: 10
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Volume 38
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Issue 8 2022
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Issue 7 2022 Broadening and Reinvigorating the Service Discipline to Reduce Human Suffering and Improve Well-Being
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Issue 6 2022
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Issue 5 2022
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Issue 3 2022
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Issue 2 2022
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Issue 1 2022 Mirror, mirror on the wall! Examining the bright and dark side of face and body beautification/modification services
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Volume 14
The use of implicit measures in service research: Why, how, when and what is the way forward?
Nanouk Verhulst, Hendrik Slabbinck, Kim Willems, Malaika BrengmanTo date, to the best of the authors’ knowledge, the use of implicit measures in the service research domain is limited. This paper aims to introduce implicit measures and explain…
86
ISSN:
0887-6045Online date, start – end:
1987Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Rebekah Russell-Bennett
- Dr. Mark Rosenbaum