Rajagiri Management Journal , Open Access
Issue(s) available: 14 – From Volume: 13 Issue: 2, to Volume: 18 Issue: 3
Subject:
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Effects of perceived value dimensions on customer brand loyalty towards luxury cars
E.P. Femina, P. SanthiThe research aims to examine the influence of perceived value (PV) dimensions on brand loyalty of luxury car owners and to examine the mediating role of attitudinal loyalty (AL…
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