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International Journal of Sports Marketing and Sponsorship:
Volume 1 Issue 4
Subject:
RSS feed
Table of contents
Introduction
John Amis
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PDF (43 KB)
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85
An Interview with Jeff Price, Vice President of US Sponsorships & Events, MasterCard International
David Shani
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PDF (220 KB)
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213
Sports Sponsorship Evaluation: A Behavioural Analysis
Janet Hoek
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PDF (266 KB)
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412
Managers' Use of Sponsorship in Building Brands: Service and Product Firms Contrasted
Donald P. Roy
,
T. Bettina Cornwell
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PDF (252 KB)
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186
Is It Possible To Replace A Successful Sponsor?
Lucy McCrickard
,
T. Bettina Cornwell
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PDF (123 KB)
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55
World Cup 2006 Bid: A Case Study - Bidding To Bring Football Home
Simon Preece
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PDF (132 KB)
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109
Editorial policy
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PDF (45 KB)
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68
ISSN
:
1464-6668
Online date, start – end:
1999
Copyright Holder:
Emerald Publishing Limited
Open Access:
hybrid
Editor:
Dr James Zhang
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