Nankai Business Review International: Volume 15 Issue 3

PC vs App vs Mweb: price discounts’ effect on customer purchases across digital channels in China

Huan Liu, Shuman Zheng, Dongjin Li

Product discounts have been widely applied in digital commerce as a method to attract and retain customers to purchase in China. Given that digital channels differ in their…

Hedonic adaptation to preferential treatment: the moderating effect of the structural characteristics of loyalty programs

Xiaorong Fu, Xiangming Ren

As internet dividends are gradually disappearing, loyalty programs have become the panacea for monetizing traffic, attracting new customers and retaining existing customers…

Is corporate social responsibility a stock price stabilizer during the public emergency? An integrated view of government response

Lixiang Wang, Wendi Hou, Weian Li

The aim of this study is to investigate the role of Corporate Social Responsibility (CSR) in assisting firms in their response to public emergency crises under the integrated view…

Windows of opportunity, alliance portfolio and catch-up of latecomer firms: a longitudinal case study of Sunny from 1984 to 2018

Xinmin Peng, Lumin He, Shuai Ma, Martin Lockett

An alliance portfolio can help latecomer firms to acquire the necessary knowledge and resources to catch up with market leaders. However, how latecomer firms construct an alliance…

Strengthening customer loyalty through financial satisfaction in the banking industry

Amani Gration Tegambwage, Pendo Shukrani Kasoga

This study aims to investigate the effect of financial satisfaction (FS) on customer loyalty in the banking industry.

Human-related lean practices for manufacturing SMEs’ lean transformation: a systematic literature review

Nagamani Subramanian, Suresh M., John William A.

Demanding and highly competitive business environment has stimulated small and medium enterprises (SMEs) to restructure their manufacturing practices. Lean manufacturing (LM), a…

Deregulation of short-selling and green innovation of enterprises: quasi-natural experiment of margin trading policy

Xiuying Chen, Jiahong Zhu, Sheng Liu

The reform and opening-up of capital market is valued for promoting sustainable development, while its impact presented as the form of deregulation of short-selling on the green…

Pay equity perceptions and pay disclosure preferences: the moderating role of pay transparency

Ormonde Cragun, Jason Kautz, Lin Xiu

This study aims to explore how individual-level and organizational-level factors interact to influence pay information (PI) seeking and PI sharing preferences in PI conversations…