Journal of Tourism Futures: Volume 10 Issue 2 , Open Access

Editorial: Is theory of planned behaviour a good predictor of the future?

Ian Seymour Yeoman

A study of cultural distance, eWOM and perceived risk in shaping higher education students' destination image and future travel plan

Xia Yang, Jihad Mohammad, Farzana Quoquab

This study aims to predict the effect of cultural distance, perceived risk and electronic word of mouth (eWOM) on higher education institutes' students' destination image. In…

Augmented reality adoption intention among travel and tour operators in Malaysia: mediation effect of value alignment

Syed Shah Alam, Mohammad Masukujjaman, Samiha Susmit, Sumaiya Susmit, Hassanuddeen Abd Aziz

This study evaluated the determinants of augmented reality (AR) adoption in Malaysia's travel and tour operator sectors through an integrated technology-organization-environmental…

Risk and ambiguity of COVID-19 inhibit intentions for post-pandemic travel via reduced valuation of tourism

Baojuan Ye, Shunying Zhao, Hohjin Im, Liluo Gan, Mingfan Liu, Xinqiang Wang, Qiang Yang

This study aims to examine how the initial ambiguity of COVID-19 contributed to tourists' intentions for visiting a once-viral outbreak site in the future.

All that glitters is not gold: a study of tourists' visit intention by watching deepfake destination videos

Brijesh Sivathanu, Rajasshrie Pillai, Mahek Mahtta, Angappa Gunasekaran

This study aims to examine the tourists' visit intention by watching deepfake destination videos, using Information Manipulation and Media Richness Theory.

Effectiveness of the Covid-19 vaccination on travel intentions: case of Iran

Amir Hossein Qezelbash, Sarasadat Makian, Rasoul Shahabi Sorman Abadi

This paper aims to examine tourists' behavioral changes in response to health crises, this study examines the individual's uncertainty and adaptability to the challenges using…

Tourists' intention to visit green hotels: building on the theory of planned behaviour and the value-belief-norm theory

Muhammad Ashraf Fauzi, Mohd Hafiz Hanafiah, Velan Kunjuraman

This study integrates the theory of planned behaviour (TPB) and value-belief-norm (VBN) theory to investigate tourists' intention and behaviour to visit green hotels in Malaysia.

Documenting the knowledge of pro-environmental travel behaviour research: a visual analysis using CiteSpace

Jiale Zhang, Farzana Quoquab

The purpose of this study is to present a comprehensive knowledge mapping and an in-depth analysis of pro-environmental travel behaviour research to better understand the global…

Online reviews towards reducing risk

Neha Yadav, Sanjeev Verma, Rekha Chikhalkar

This paper aims to examine the impact of online reviews on behavioral intentions via perceived risk. Perceived risk is both analytical and emotional. Stimulus–organism–response…

The moderating role of eco-destination image in the travel motivations and ecotourism intention nexus

Nguyen Thi Khanh Chi, Hanh Pham

This study investigates the moderating effect of eco-destination image on the relationships between travel motivations and ecotourism intention.

Acceptance and use of ICT in tourism: the modified UTAUT model

Md Borak Ali, Rahat Tuhin, Md Abdul Alim, Md Rokonuzzaman, Sheikh Matiur Rahman, Md Nuruzzaman

This study aims to investigate the technology usage behaviour of the tourists in line with the modified unified theory of acceptance and use of technology (UTAUT) model.

Determining outcome factors of city branding post-COVID-19: roles of brand satisfaction, brand experience and perceived risk

Andriani Kusumawati, Rizki Yudhi Dewantara, Devi Farah Azizah, Supriono Supriono

This study aims to investigate city branding as a post-pandemic COVID-19 outcome factor on brand satisfaction, brand experience, perceived risk and revisit intention. In addition…

Conference report: The business of football summit

David Proctor