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1 – 10 of 20Riccardo Bellofiore and Scott Carter
Resurgent interest in the life and work of the Italian Cambridge economist Piero Sraffa is leading to New Directions in Sraffa Scholarship. This chapter introduces readers to some…
Abstract
Resurgent interest in the life and work of the Italian Cambridge economist Piero Sraffa is leading to New Directions in Sraffa Scholarship. This chapter introduces readers to some of these developments. First and perhaps foremost is the fact that as of September 2016 Sraffa’s archival material has been uploaded onto the website of the Wren Library, Trinity College, Cambridge University, as digital colour images; this chapter introduces readers to the history of these events. This history provides sharp relief on the extant debates over the role of the archival material in leading to the final publication of Production of Commodities by Means of Commodities, and readers are provided a brief sketch of these matters. The varied nature of Sraffa scholarship is demonstrated by the different aspects of Sraffa’s intellectual legacy which are developed and discussed in the various entries of our Symposium. The conclusion is reached that we are on the cusp of an exciting phase change of tremendous potential in Sraffa scholarship.
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Noel Scott, Brent Moyle, Ana Cláudia Campos, Liubov Skavronskaya and Biqiang Liu
Cyrine Ben-Hafaïedh and Frédéric Dufays
Purpose: Entrepreneurial teams are one of the most crystallized forms of collaboration in the generically collective dynamics underpinning social entrepreneurship. Despite their…
Abstract
Purpose: Entrepreneurial teams are one of the most crystallized forms of collaboration in the generically collective dynamics underpinning social entrepreneurship. Despite their quantitative prevalence, social entrepreneurial teams (SETs) remain quite absent from the scholarly literature. This chapter aims to develop a research agenda addressing this gap. Methodology/Approach: This chapter first reviews the scarce literature dealing with this subject and develops an operationalizable definition of SETs. Next, it confronts current knowledge on entrepreneurial teams with the specific context of social entrepreneurship to introduce and discuss main topics of investigation on SETs. Findings: Six topics are suggested to have a high potential for developing knowledge on SETs: formation, size and extended team, gender, decision-making and leadership, identity, and turnover. Research Implications: This chapter frames these research avenues within a developmental stages perspective with the aim to contribute to help form and maintain effective SETs. Originality/Value of Chapter: This research has implications for scholars as it defines SETs as a distinct object for research, which allows extending knowledge on collaborative dynamics in social entrepreneurship, but also on entrepreneurial teams in general. The suggested research agenda and its orientation toward the development of effective SETs should be a springboard for future research on this subject.
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U. Ramya, Maria Boaler, M. Krishna Murthy and A. Pushpa
Purpose: This study links SDG goal 9 of industry, innovation strategies and another infrastructural environment to branding relating to destination and interactive marketing…
Abstract
Purpose: This study links SDG goal 9 of industry, innovation strategies and another infrastructural environment to branding relating to destination and interactive marketing. Digital marketing tools with various applications aim to offer hi-tech services to customers in interactive marketing services, namely multiple goods and services, data and innovative techniques in the tourism and travel sector. Exploring the study would add to the existing literature supporting interactive marketing procedures and destination branding. Branding relating to destinations fosters tourists around the globe facilitating economic growth and development and supporting the local economies.
Need for the Study: It is observed from the literature that very few studies have been identified across the globe from various researchers on the interactive marketing and destination branding that ensures brand loyalty and reassesses the intent of the tourists just before the epidemic pandemic in the form of COVID-19. Artificial Intelligence, as part of information technology, offers various interactive marketing services in the form of different social media marketing strategies, attractive websites for tourists and travel providers and image building on destination branding. This study would help fill the marketing gap, which results in branding relating to destination, brand loyalty and reassessing the intent of various tours and travel plans just before the pandemic.
Methodology: The study focused on the literature, demonstrating the stimulus organism methodology and examining the impact of potential marketing strategy, which is interactive focusing on the destination branding, loyalty relating to the brand and also procedures to revert with the intent that would motivate and facilitate the customer’s confidence showering the loyalty relating to the brand in the travel and tourism sector.
Findings and their Practical Implications: The study revealed that the marketing relating to interactive methodologies in the hi-tech digital approaches ought to be carried out to create opportunities for prospective tourists willing to get information about various tourists destinations with the help of various marketing techniques such as different social media applications, easy access of websites for accessing the tourist destinations and relevant information, accessing images pertinent to the tourism destinations with the ease of chat box and providing suitable audios and video sources to the potential customers.
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Stephanie van de Sanden, Kim Willems, Ingrid Poncin and Malaika Brengman
- Innovative technologies, such as DS, can engage different human senses and play an important role in enhancing the store atmosphere.
- The majority of DS networks feature content…
Abstract
Learning Outcomes
Innovative technologies, such as DS, can engage different human senses and play an important role in enhancing the store atmosphere.
The majority of DS networks feature content that is generic and is rarely tailored to the audience passing by the screens. As a result, digital displays are often ignored.
DS coupled with sensors and Artificial Intelligence allow for more relevant and personalized experiences.
Relevance through personalization can help retailers overcome display blindness, but challenges in terms of legal restrictions and ethical concerns exist to unlock its potential.
Nontouch interaction technologies, such as voice assistants, gesture controls, facial recognition, and augmented reality, present new ways of interacting with digital screens.
Innovative technologies, such as DS, can engage different human senses and play an important role in enhancing the store atmosphere.
The majority of DS networks feature content that is generic and is rarely tailored to the audience passing by the screens. As a result, digital displays are often ignored.
DS coupled with sensors and Artificial Intelligence allow for more relevant and personalized experiences.
Relevance through personalization can help retailers overcome display blindness, but challenges in terms of legal restrictions and ethical concerns exist to unlock its potential.
Nontouch interaction technologies, such as voice assistants, gesture controls, facial recognition, and augmented reality, present new ways of interacting with digital screens.
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Anthony Ayakwah, Ellis L.C. Osabutey and Isaac Sakyi Damoah
A few decades ago, most research works on internationalisation were aligned to studies in developed economies. In recent times, business entrepreneurs in developing and emerging…
Abstract
A few decades ago, most research works on internationalisation were aligned to studies in developed economies. In recent times, business entrepreneurs in developing and emerging economies have shown their potential to permeate international markets. The current capability of business entrepreneurs in developing and emerging economies, which drives their ability to overcome the numerous barriers to internationalisation, particularly within clusters, requires a critical examination. As a result, the study situates the discussion on internationalisation within the theory of agglomeration in developing and emerging economies and argues that the gains enjoyed by business entrepreneurs from operating in close proximity in clusters are critical for overcoming the barriers of internationalisation. This research adopts a systematic review of secondary data to tease out the unique attributes of clusters in developing and emerging economies, which supports the internationalisation drive. The findings show that most emerging economy clusters are engaged in exports but there is minimal work on international entrepreneurs operating within clusters. The unique features that drive exporting clusters are the presence of multinational companies, public agencies and collaborative relationships. These unique features have the capacity to minimise the constraints to internationalisation and determine the export performance of businesses in the cluster.
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