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This chapter proposes a test for a parametric specification of the autoregressive function of a given stationary autoregressive time series. This test is based on the integrated square difference between the empirical distribution function estimate and a convolution-type distribution function estimate of the stationary distribution function obtained from the autoregressive residuals. Some asymptotic properties of the proposed convolution-type distribution function estimate are studied when the model’s innovation density is unknown. These properties are in turn used to derive the asymptotic null distribution of the proposed test statistic. We also discuss some finite sample properties of the test statistic based on the block bootstrap methodology. A simulation study shows that the proposed test competes favorably with some existing tests in terms of the empirical level and power.

Many companies produce environmentally friendly goods and offer their products with varied attractive marketing mix strategies. One of the company's potential target markets is millennials because the growing number of this community has become enormous. In terms of behavior, millennials have a high level of consumption compared to other generations. However, there are big questions about the willingness of millennials to consume green products. This study aims to acknowledge the green product buying behavior among millennials, especially premium green products. The variables expected to influence the millennial's willingness to pay premium include environmental concern, reference group, and pro-environmental attitude. Data collected through a survey of 250 respondents. The hypothesis framework was tested using PLS-SEM modeling to evaluate the measurement and structural models with the assistance of Warp PLS version 7.0. This study found that millennials who consider the importance of preserving the environment and have a reference group that solicitude to the environment will have a pro-environmental attitude and willing to buy the green product, even though it has a higher price. Green product's management can use the result to formulate an effective green marketing strategy to target the millennials. Regarding the need for millennials' environmental behavior clearer picture in a developing economy, the present study inflicts the literature by describing the antecedents of millennials' willingness to pay premium green products. The results also give practical implications by shedding light on millennials’ green behavior variables. It helps green entrepreneurs conceive their strategic marketing management, and thus can boost the green economy and economic growth.

Building social capital between groups of people and developing social enterprises that integrate social goals into commercial business models are rapidly adopted as innovative poverty relief mechanisms across countries. Together, the translation of social relationships into increased accessibility to resources, and the entrepreneurial dynamics resulting in additional services and goods, are thought to meet the survival and developmental needs of poor families and communities. However, the socio-economic contexts, in which new public policies and initiatives have been taken, vary from country to country. In China, its strong Confucian culture, state-led development strategy, weak civil society, and hierarchical social relationships have contributed to a value structure of social capital, but decreased the efficiency of business practice in social enterprise. This chapter presents a case study of Rural Cooperative Program, a poverty relief initiative in China’s southwest Guizhou Province. With the introduction of China’s new policies in welfare and rural development, this chapter presents evaluation results of whether social enterprises and entrepreneurship can improve poor villagers’ socio-economic wellbeing and promote sustainable development of poor rural villages in China, and to what extent social capital has been mobilized to facilitate the Rural Cooperative Program.