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This study aims to explore the value of pocket parks and associated factors, as well as the differences between pocket parks and other green spaces, and finally to identify the role of pocket parks in cities.

This study adopts a systematic literature review method to identify 85 articles from the Web of Science and other sources. The Nvivo12plus software was employed to qualitatively analyse the value of pocket parks, and the key associated factors were visualised via the NVivo word cloud function.

As a result, pocket parks reflected high social, environmental ecological, cultural aesthetic values but low economic value. Compared to other large-scale green spaces, the particularity of pocket parks lies in their ambiguity and temporality of space and high reliance on the surrounding environment. Small and scattered pocket parks in the city are like “convenience stores” and “green magnets”, and connectivity should be strengthened to promote urban regeneration.

Compared with previous studies that mostly focused on large urban green spaces, the originality of this study is that it elaborates on the importance and values of pocket parks and proposes the particularity and roles of pocket parks in cities, which enriches the theoretical knowledge of pocket parks. In terms of practical applications, the proposed diverse values and associated factors contribute to guiding the planning, management and operation of pocket parks. Moreover, the roles of pocket parks help enhance park connectivity and establish a park network system.

This study aims to examine how young consumers perceive the advertising effectiveness of endorsements by virtual idols and how endorsements by virtual idols differ from endorsements by real human celebrities such as traditional celebrities and online influencers.

An experimental study was conducted with 400 randomly selected young respondents in China in December 2022. A 3 × 2 factorial design was used to test how the type of celebrity endorser and level of product involvement influence the persuasiveness of advertising aimed at young adults. Among 400 respondents, the average age was 21.5 years. A total of 193 male and 207 female respondents participated in the experiment.

Young consumers find virtual idols, online influencers and traditional celebrities attractive. Although virtual idols are the least credible among the three types of celebrity endorsers, young consumers tend to be more convinced by their endorsements of products with low levels of consumer involvement than those with high levels of involvement. Among the three types of celebrity endorsements, young consumers find traditional celebrities the most effective. In addition, young consumers’ attitudes toward celebrity endorsers mediate the impact of celebrity endorsers’ attractiveness and credibility on their attitudes toward the advertisements. The perceived level of product involvement moderates the transfer of meaning from the attitude toward the celebrity endorsers to the attitude toward the advertisement.

First, when choosing celebrity endorsers to advertise products targeting young consumers, marketing communication practitioners should give priority to the endorsers’ perceived credibility, as young consumers have a variety of views about them that can significantly affect their attitudes toward the advertisement. Second, real human celebrity endorsers are more effective than virtual idols in celebrity endorsements. However, virtual idols may be suited for use in advertisements to promote products with low involvement levels, such as soft drinks.

To the best of the authors’ knowledge, this is the first experimental study to attempt to analyze the effectiveness of virtual idols in advertising aimed at young consumers. This is also the first comparative study to introduce virtual idols as celebrity endorsers in product advertising and to compare their effectiveness with that of the two other types of commonly discussed celebrity endorsers, traditional celebrities and online influencers.

Drawing on signalling and impression management theories, this study aims to examine a bidirectional association between managerial tone in earnings conference calls and financial performance.

The sample includes non-financial firms listed in the FTSE 350 index during the period 2010–2015. Managerial tone was measured using positive and negative keywords based on the Loughran-McDonald Sentiment Word Lists, while return on assets was used as a proxy for firms’ financial performance.

The findings indicate that current financial performance positively affects the managerial tone in earnings conference calls. Likewise, the results also show that there is a positive relationship between managerial tone in earnings conference calls and firms’ future financial performance.

The results have important implications for top management to use more virtual communication media (i.e. earnings conference calls) to continue managing their relationships with financial stakeholders and helping them better understand financial performance, especially in countries where holding such calls is not yet part of firms’ policy.

To the best of the authors’ knowledge, this is one of the first studies that explore the relationship between managerial tone in earnings conference calls and financial performance. Overall, this study contributes to managerial tone literature and holds significant theoretical and practical implications.

This study aims to investigate the role of aluminium (Al) in marine environment and the corrosion mechanism of galvalume coatings by conducting accelerated experiments and data analysis.

Samples were subjected to accelerated corrosion for 136 days via salt spray tests to simulate the natural conditions of marine environment and consequently accelerate the experiments. Subsequently, the samples were examined using various test methods, such as EDS, scanning electron microscopy (SEM), X-ray diffraction (XRD) and electrochemical impedance spectroscopy (EIS), and the obtained data were analysed.

Galvalume coatings comprised interdigitated zinc (Zn)-rich and dendritic Al-rich phases. Corrosion was observed to begin with a Zn-rich phase. The primary components of the corrosion product film were Al₂O₃ and Zn₅(OH)₈Cl₂·H₂O. It was confirmed that the role of Al was to form a dense protective film, thereby successfully blocking the entry of corrosive media and protecting the iron substrate.

This study provides a clearer understanding of the corrosion mechanism and kinetics of galvalume coatings in a simulated marine environment. In addition, the role of Al, which is rarely mentioned in the literature, was investigated.

The purpose of this paper is to prepare a multifunctional nanocomposite that is slow-release and resistant to seawater corrosion and biofouling corrosion and to explore the synergistic effect between the two corrosion inhibitors.

The morphology, structure and release properties of CAP@HNTs, BTA@HNTs and CAP/BTA@HNTs were investigated by scanning electron microscopy, transmission electron microscopy, Fourier transform infrared spectroscopy, specific surface area analysis and UV spectrophotometry. The corrosion resistance and antimicrobial properties were investigated by electrochemical measurements and bioinhibition rate tests, and the synergistic effect between the two corrosion inhibitors was explored by X-ray photoelectron spectroscopy.

The CAP/BTA@HNTs are responsive to acidic environments and have significantly improved antibacterial and corrosion resistance compared with CAP@HNTs and BTA@HNTs. CAP and BTA have a positive synergistic effect on anticorrosion and antifouling.

Two types of inhibitors, anticorrosion and antifouling, were loaded into the same nanocontainer to prepare a slow-releasable and multifunctional nanocomposite with higher resistance to seawater corrosion and biocorrosion and to explore the synergistic effect of CAP and BTA on corrosion resistance.

This paper aims to clarify the effect of discount discrepancy (DD) on consumers’ purchase intention (PI). The authors propose, test and provide evidence and explanations about the moderation of justification in the relation between consumers’ perceived DD and PI.

The authors conducted three experimental studies with a 2 × 2 factorial design, focusing on consumers’ processing of price discounts. Participants were informed that this study aimed to gather opinions on fashion, clothing and retail sales promotions. They accessed the questionnaire via Qualtrics. Each participant took part in only one study. The experimental conditions were manipulated through scenarios.

Study 1 tested and supported the moderation of justification on the effect of DD on PI. Study 2 tested and supported the moderation of the type of justification for the effect of DD on PI. Study 3 confirmed the findings in Study 2 and revealed the more effective type of justification.

The authors focused on a typically hedonic product category (fashion clothing). Further research should include a wider variety of goods and services, which could lead to different explanations or generalizations.

Sales promotions must refrain from generating DD between the initial price discount and the subsequent smaller discounts. Practitioners must evaluate the gains of an initial, more considerable percentage discount to attract consumers to the store and sell them other products versus the cost of losing sales because of DD. Management should recognize the importance of giving the correct justification for perceived DD, aligning the firm’s justification with the consumer’s motivation to buy the product.

The authors offer subsidies for effective consumer protection policies.

By studying the influence of justification on the effect of DD on PI, the authors propose a mechanism that would reduce the negative effect of DD on consumers’ PI.

This paper aims to compare the aging behavior of water-based coatings and solvent-based coatings in sulfuric acid environments and to discuss the related mechanism.

A sulfuric acid solution with a concentration of 5 Wt.% was selected for immersion test at 23°C. The failure behavior of the coating was studied by combining the transformation rules of the macroscopic morphology and basic properties with the results of electrochemical impedance spectrum analysis.

The results showed that the surface smoothness of the water-based coating was lower than that of the solvent-based coating. The glossiness, thickness and hardness of the water-based coating exhibited more significant changes. The electrochemical test also indicated that the water-based coating was infiltrated by a large number of corrosive media, which may have induced corrosion under the coating. In contrast, the solvent-based coating showed good shielding properties, but the adhesion was seriously affected by the corrosive medium.

This work clarified the difference of failure behavior and mechanism between water-based coatings and solvent-based coatings in acidic environment and provided a theoretical basis for the selection and mechanism research of anticorrosive coatings.

The color painting of ancient buildings has high historical and artistic value but is prone to aging due to long-term outdoor exposure. The purpose of this study is to develop a new type of sealing coating to mitigate the impact of ultraviolet (UV) light on color painting.

The new coating was subjected to a 500-h UV-aging test. Compared with the existing acrylic resin Primal AC33, the UV aging behavior of the new coating, such as color difference and gloss, was studied with aging time. The Fourier infrared spectra of the coatings were analyzed after the UV-aging test.

Compared with AC33, the antiaging performance of SF8 was substantially improved. SF8 has a lower color difference value and better light retention and hydrophobicity. The Fourier transform infrared spectroscopy results showed that the C-F bond and Si-O bonds in the resin of the optimized sealing coating protected the main chain C-C structure from degradation during the aging process; thus, the resin maintained good stability. The hindered amine light stabilizer TN292 added to the coating inhibited the antiaging process by trapping active free radicals.

To address the problem of UV aging of oil-decorated colored paintings, a new type of sealing coating with excellent antiaging properties was developed, laying the foundation for its demonstration application on the surface of ancient buildings.

The purpose of this study is to analyse and discuss the influencing factors of user experience in university mobile libraries and the improvement path of user experience in the context of mobile learning.

The study adopted the grounded theory research method, and the sample included 28 students from five universities, with mobile libraries as the research objects and semi-structured interview as data acquisition method. A step-by-step coding analysis of the original interview materials was conducted, which comprehensively identified the main concerns and problems encountered by users of the university mobile library apps especially in the mobile learning behaviour mode, and then a theoretical model of the influencing factors of the app user experience of the university mobile library was constructed.

A theoretical model of influencing factors was constructed, which determined that system quality, interaction quality, content quality, interface quality and function quality were the key elements of mobile library user experiences. Furthermore, based on the research results and user feedback obtained in the research process, the content and key points relating to the user experience can be elaborated in detail. In addition, this study was able to determine users' perspectives and their behavioural characteristics when engaging in mobile learning.

This study establishes a theoretical model of the factors influencing of the user experience of university mobile libraries based on mobile learning, which could provide a valuable reference for the design of other programs and strategies to promote user learning experiences of mobile library app in colleges and universities.

Between 1840s and 1940s, 27 occidental concessions have been created in several cities in China which represented difficult signs and memories for Chinese. Nowadays, these territories are experiencing a joint phenomenon of heritagization and tourismification which makes them experimental theaters for modern urban life and identity. Taking the former concessions of Tianjin as place study, the purpose of this study is to analyze the role of the heritage and tourism in the former concessions in city branding and more specifically the actors, approaches and products of this phenomenon.

This research draws on the comparison and analysis of two place studies in China. The authors base their analysis on semi-structured interviews in Chinese with previously identified stakeholders. In all, 20 individuals, including developers, public authority representatives, business owners, academics and conservation association members, were interviewed. This research was completed, updated and triangulated by content analysis of Web-based materials; official documents such as urban plans, guidelines and urban and tourism strategies collected during the fieldwork, as well as non-intrusive spatial observations of the concession and its various developments.

The results of this study show that the heritage in the former concessions has become an attractive tool for the city branding through tourism development, often led by the public actors with the participation of private entrepreneurs.

This study looks at the hybrid dimensions of the former concessions in China. It provides a better understanding of the co-action of heritage and tourism in the processes of territorial rehabilitation, which contributes to both the practitioners and researchers in this domain.