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In the context of rewards-based crowdfunding, this study aims to examine the role of project backers as providers of knowledge inputs beyond just financial capital.

This study uses binomial regression to study the relationship between project creators’ and backers’ knowledge sharing, and the relationship of these two knowledge-sharing elements with achieving above-goal funding levels.

This study finds that the project creator’s knowledge sharing is significantly and positively related to backers’ knowledge sharing and that this relationship is moderated by the type of project. Furthermore, backers’ knowledge sharing is positively related to above-goal funding outcomes for a project.

This study established the link between creators’ and backers’ knowledge sharing in rewards-based crowdfunding, which has been underexplored in the literature. This study’s direct attention to the role of knowledge as a key resource in rewards-based crowdfunding and crowdsourcing in general.

For entrepreneurs seeking crowdfunding, this study highlights the importance of knowledge sharing with their project backers to attain above-goal funding. Furthermore, eliciting backers’ knowledge input acts as a signaling mechanism that increases the crowd’s confidence in the project. It also endows entrepreneurs with knowledge resources that can improve project outcomes and achieve broader market success postcrowdfunding.

To the best of the authors’ knowledge, this study is one of the first to focus on knowledge content as a critical element in project backer-creator communication in rewards-based crowdfunding. This study also delineate the various knowledge types shared between the project creator and backers in both rewards-based crowdfunding projects.

The objective of this study is to investigate the interaction effect between incentive type (financial and compassionate incentives) and the ethicality of merchant strategy on consumer willingness to post positive reviews, while also examining potential variations in consumer responses based on consumption experience, shopping frequency and social class.

Building upon construal level theory, we hypothesized the moderating influence of the ethicality of merchant strategy and examined the three-way interaction among consumers’ demographic characteristics (i.e. consumption experience, shopping frequency and social class), incentive type and the ethicality of merchant strategy. To empirically test our hypotheses, we conducted four experiments and employed ANOVA for data analysis.

The ethicality of merchant strategies moderates the association between incentive type and consumer willingness to post positive reviews, with compassionate incentives eliciting more pronounced moral judgments toward merchant strategies compared to financial incentives. The moderating effect of the ethicality of merchant strategy on the relationship between incentive type and consumer willingness to post positive reviews is particularly strong among consumers who have favorable consumption experiences, engage in frequent shopping and belong to lower social classes.

This study contributes to the existing literature on online reviews by examining the impact of compassionate incentives on consumer review behaviors, analyzing the ethicality of merchant strategies within the realm of online reviews and investigating variations in consumer responses to merchant strategies regarding consumption experience, shopping frequency and social class.

This paper aims to explore and conceptualize the emotional labor of racial minorities and women in the gig economy.

The paper draws on current research on gig workers' engagement in emotional labor and accounts of unfair practices in the gig economy. It calls out the presence of bias in algorithmic systems used within the gig economy as a means of control and gig worker management. The negative impact of such bias on a specific gig worker demographic is theorized.

Through a review of research on the nature of work in the gig economy, the paper suggests an unspoken mandate exists for gig workers to engage in emotional labor practices. Specifically, the nature of gig work in terms of algorithmic control, coupled with gig work dependence, often creates a need for gig workers to engage in emotional labor. This need is heightened for racial and ethnic minorities and women gig workers.

As gig platforms increasingly rely on algorithms for management and gig workers face biases, this paper offers valuable insights that contribute to a comprehensive understanding of the gig economy's impact on worker well-being. The paper discusses the need for more profound research into the nature of work in the gig economy and the life experiences of gig workers.

This paper has significant implications for organizations and gig workers. Understanding the relationships proposed in this paper can inform organizational strategies to enhance the well-being of gig workers and improve their overall work experiences, potentially leading to increased satisfaction and reduced turnover. Additionally, the paper recommends strategies gig workers can utilize to achieve positive outcomes.

The evolving work landscape, driven by the gig economy, necessitates a thorough understanding of new work dynamics. This paper sheds light on the often-overlooked diversity within the gig workforce, mainly focusing on the unique experiences of women and racial and ethnic minorities.