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Open Access
Article
Publication date: 7 April 2022

Santo Raneri, Fabian Lecron, Julie Hermans and François Fouss

Artificial intelligence (AI) has started to receive attention in the field of digital entrepreneurship. However, few studies propose AI-based models aimed at assisting…

2936

Abstract

Purpose

Artificial intelligence (AI) has started to receive attention in the field of digital entrepreneurship. However, few studies propose AI-based models aimed at assisting entrepreneurs in their day-to-day operations. In addition, extant models from the product design literature, while technically promising, fail to propose methods suitable for opportunity development with high level of uncertainty. This study develops and tests a predictive model that provides entrepreneurs with a digital infrastructure for automated testing. Such an approach aims at harnessing AI-based predictive technologies while keeping the ability to respond to the unexpected.

Design/methodology/approach

Based on effectuation theory, this study identifies an AI-based, predictive phase in the “build-measure-learn” loop of Lean startup. The predictive component, based on recommendation algorithm techniques, is integrated into a framework that considers both prediction (causal) and controlled (effectual) logics of action. The performance of the so-called active learning build-measure-predict-learn algorithm is evaluated on a data set collected from a case study.

Findings

The results show that the algorithm can predict the desirability level of newly implemented product design decisions (PDDs) in the context of a digital product. The main advantages, in addition to the prediction performance, are the ability to detect cases where predictions are likely to be less precise and an easy-to-assess indicator for product design desirability. The model is found to deal with uncertainty in a threefold way: epistemological expansion through accelerated data gathering, ontological reduction of uncertainty by revealing prior “unknown unknowns” and methodological scaffolding, as the framework accommodates both predictive (causal) and controlled (effectual) practices.

Originality/value

Research about using AI in entrepreneurship is still in a nascent stage. This paper can serve as a starting point for new research on predictive techniques and AI-based infrastructures aiming to support digital entrepreneurs in their day-to-day operations. This work can also encourage theoretical developments, building on effectuation and causation, to better understand Lean startup practices, especially when supported by digital infrastructures accelerating the entrepreneurial process.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 29 no. 4
Type: Research Article
ISSN: 1355-2554

Keywords

Open Access
Article
Publication date: 21 July 2022

Francesco Schiavone, Maria Cristina Pietronudo, Annamaria Sabetta and Fabian Bernhard

The paper faces artificial intelligence issues in the venture creation process, exploring how artificial intelligence solutions intervene and forge the venture creation process…

3001

Abstract

Purpose

The paper faces artificial intelligence issues in the venture creation process, exploring how artificial intelligence solutions intervene and forge the venture creation process. Drawing on the most recent literature on artificial intelligence and entrepreneurship, the authors propose a set of theoretical propositions.

Design/methodology/approach

The authors adopt a multiple case approach to assess propositions and analyse 4 case studies from which the authors provide (1) more detailed observation about entrepreneurial process phases influenced by artificial intelligence solutions and (2) more details about mechanics enabled by artificial intelligence.

Findings

The analysis demonstrates artificial intelligence contributes alongside the entrepreneurial process, enabling mechanisms that reduce costs or resources, generate new organizational processes but simultaneously expand the network needed for venture creation.

Originality/value

The paper adopts a deductive approach analyzing the contribution of AI-based startup offerings in changing the entrepreneurial process. Thus, the paper provides a practical view of the potentiality of artificial intelligence in enabling entrepreneurial processes through the analysis of compelling propositions and the technological ability of artificial intelligence solutions.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 29 no. 4
Type: Research Article
ISSN: 1355-2554

Keywords

Open Access
Article
Publication date: 2 March 2022

Guglielmo Giuggioli and Massimiliano Matteo Pellegrini

While the disruptive potential of artificial intelligence (AI) has been receiving growing consensus with regards to its positive influence on entrepreneurship, there is a clear…

23139

Abstract

Purpose

While the disruptive potential of artificial intelligence (AI) has been receiving growing consensus with regards to its positive influence on entrepreneurship, there is a clear lack of systematization in academic literature pertaining to this correlation. The current research seeks to explore the impact of AI on entrepreneurship as an enabler for entrepreneurs, taking into account the crucial application of AI within all Industry 4.0 technological paradigms, such as smart factory, the Internet of things (IoT), augmented reality (AR) and blockchain.

Design/methodology/approach

A systematic literature review was used to analyze all relevant studies forging connections between AI and entrepreneurship. The cluster interpretation follows a structure that we called the “AI-enabled entrepreneurial process.”

Findings

This study proves that AI has profound implications when it comes to entrepreneurship and, in particular, positively impacts entrepreneurs in four ways: through opportunity, decision-making, performance, and education and research.

Practical implications

The framework's practical value is linked to its applications for researchers, entrepreneurs and aspiring entrepreneurs (as well as those acting entrepreneurially within established organizations) who want to unleash the power of AI in an entrepreneurial setting.

Originality/value

This research offers a model through which to interpret the impact of AI on entrepreneurship, systematizing disconnected studies on the topic and arranging contributions into paradigms of entrepreneurial and managerial literature.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 29 no. 4
Type: Research Article
ISSN: 1355-2554

Keywords

Open Access
Article
Publication date: 15 October 2021

Ignat Kulkov

Value creation based on artificial intelligence (AI) can significantly change global healthcare. Diagnostics, therapy and drug discovery start-ups are some key forces behind this…

15901

Abstract

Purpose

Value creation based on artificial intelligence (AI) can significantly change global healthcare. Diagnostics, therapy and drug discovery start-ups are some key forces behind this change. This article aims to study the process of start-ups' value creation within healthcare.

Design/methodology/approach

A multiple case study method and a business model design approach were used to study nine European start-ups developing AI healthcare solutions. Obtained information was performed using within and cross-case analysis.

Findings

Three unique design elements were established, with 16 unique frames and three unifying design themes based on business models for AI healthcare start-ups.

Originality/value

Our in-depth framework focuses on the features of AI start-up business models in the healthcare industry. We contribute to the business model and business model innovation by systematically analyzing value creation, how it is delivered to customers, and communication with market participants, as well as design themes that combine start-ups and categorize them by specialization.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 29 no. 4
Type: Research Article
ISSN: 1355-2554

Keywords

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