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The purpose of this contribution is twofold: at the empirical level, it is shown how in the relationship that subjects are encouraged to construct with their bodies major implications for workers' well-being can be found; at a theoretical level, attention is drawn to the importance of framing the different practices workers may display towards digital wellness programmes not just in terms of acceptance or resistance, but also in terms of appropriation.

Empirically, this study concentrates on the pilot study conducted by a large manufacturing firm that decided to implement a digitally assisted corporate wellness programme. The experimentation involves a sample of the company's workers. The 24 participants were interviewed at the beginning, during the programme and at its end, for a total of 69 interviews. Interviews were transcribed and analysed through a template analysis.

This research emphasizes how workers' well-being manifests in the relationship subjects are fostered to construct with their body and, in parallel, how workers may play an active and unpredictable role in corporate wellness programmes.

Differently from the current literature that frames workers' reactions towards digital corporate well-being initiatives in mainly polarized ways, this contribution leads to a less dichotomic and more nuanced interpretation of the “impacts” wellness programmes may have, showing how workers may display practices not just of acceptance or resistance, but also of appropriation.

Among the various “critical” voices which have contributed to problematizing the discourse on entrepreneurship, that of gender studies is indubitably one of the most significant and fruitful. Applying a gender perspective to the study of entrepreneurship has led to the uncovering of the (male) gender assumptions embodied in the dictates of entrepreneurship and to distinguish between study of women entrepreneurs and study of the relationship between gender and entrepreneurship. One aspect little explored within this diversified array of studies concerns “mixed” situations in which a firm's management is shared between a woman and a man. Such situations are interesting in that: first, they make it possible to problematize the economic rhetoric which promulgates entrepreneurship as an individual and isolated, activity; second, the simultaneous presence of a man and a woman allows observation of whether and how gender stereotypes and practices are at work in the process of positioning Him and Her within the firm. In order to investigate both these aspects, the paper considers 18 verbal histories of women and men entrepreneurs, showing how entrepreneurship can be conceived as a distributed activity, as well as a playground for gender dynamics. The paper aims to discuss these issues.

Narrative analysis of 18 “two-voice” interviews (for a total of 36 individual interviews) collected in artisanal activities characterized by the concomitant presence of a Him and a Her within the firm.

First, interweaving between doing gender and doing business; second, entrepreneurship as a distributed activity; third, entrepreneurial environment sets out opportunities and contingent factors which can be used as resources for the positioning of Him and Her in the story and the construction of different narratives. This confirms the multi-dimensionality of entrepreneurial experience and suggests that future research should pay closer attention to the aspects of business activity sharing and reciprocity in the construction and positioning of gender.

Main implication for future research is to pay closer attention to aspects of reciprocity sharing and gender positioning in entrepreneurship.

“Mixed” entrepreneurial experiences (firm's management is shared between a woman and a man) are little explored and it is still uncommon to frame entrepreneurship as a distributed activity.

Uses the neologism “entrepreneur mentality” – paying implicit homage to Foucault's govermentality – to highlight how an entrepreneurial discourse is mobilized as a system of thinking about women entrepreneurs which is able to make some form of that activity thinkable and practicable, namely: who can be an entrepreneur, what entrepreneurship is, what or who is managed by that form of governance of economic relations? Discourses on women entrepreneurs are linguistic practices that create truth effects. Argues that social studies of women entrepreneurs tend to reproduce an androcentric entrepreneur mentality that makes hegemonic masculinity invisible. They portray women's organizations as “the other”, and sustain social expectations of their difference, thereby implicitly reproducing male experience as a preferred normative value. Taking a deconstructive gaze on how an entrepreneur‐mentality discourse is gendered, reveals the gender sub‐text underpinning the practices of the scientific community that study women entrepreneurs and, in so doing, open a space to question them.

The purpose of this paper is to explore the value of shadowing as a field technique.

This piece takes the form of a viewpoint.

Barbara Czarniawska describes the methodological journey that led her to the adoption of shadowing approaches in her organizational research.

This invited commentary is informed by extensive experience of using shadowing to gather data in organizational settings.

This paper aims to explore gender and legitimacy in family business succession.

Within the theoretical framework of French pragmatic sociology, the authors conceptualise the family business as the locus where two regimes of engagement are present, generating the co-presence of two orders of worth, namely the domestic and the industrial. Taking a processual approach to entrepreneuring, and using case studies of small enterprises in Italy, this paper explores the case of daughters taking over the family firms.

The paper shows how the daughters’ perceived gender inequality in the succession process is justified and how the justification work and the production of legitimacy are accomplished, shifting from one order of worth to the other.

The value of the contribution consists in pointing to how gender inequality is reproduced and justified inside the family business. The dual regime of engagement is what justifies the reproduction of a specific gender regime within the family business. Moreover, the paper adds a “gender” perspective to French pragmatist sociology.

The purpose of this paper is to add a new term to the vocabulary of practice-based studies: “formativeness”, which denotes the kind of knowledge that is generated in the process of realizing the object of the practice and that is discovered while the form of the object is being shaped. This term focuses the analysis on how the elements of a practice are held together, rather than on what elements are involved in a practice.

Inspired by grounded theory, an empirical research study on craftswomen and their practical creativity (between the hand and the head) was designed. Storytelling was used in order to elicit the verbalization of the craftswomen's ways of knowing/doing, and the episodic interview was the technique employed to access and present the data.

Formativeness can be described and interpreted as the effect of the following dimensions: the emergence of the object, the golden rule of realization, forming by hybridization, experimentation, playfulness, attachment to matter, and proper realization.

The study's contribution may be evaluated in relation to how a vocabulary for describing and interpreting knowing-in-practice is constructed. Formativeness makes it possible to name the process by which ways of doing are discovered while activities are being performed. It contributes to a critique of representational knowledge, while offering an alternative line of inquiry.