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Research in tourism and hospitality industry marketing has identified many highly effective applications of social media. However, studies in the existing literature do not enable a comprehensive understanding of this phenomenon because they lack a theoretical foundation. Therefore, this study systematically reviewed the literature from the perspective of the task-technology fit (TTF) theory. The purpose of this paper is to map out what is known about social media use in tourism and hospitality marketing and what areas need further exploration.

A descriptive cumulative review of the literature obtained 99 articles published in tourism and hospitality journals from 2010 to 2019.

The analysis suggests that to understand social media use in tourism marketing, researchers and practitioners in the industry must clarify the following four issues: the control variables, longitudinal analyzes and TTF concepts that should be used in future studies; the fitness of social media platforms for tourism marketing; how various social media platforms differ in terms of performance outcome; and the digital divide in the use of social media for tourism.

An integrated framework was developed to identify constructs and to understand their relationships. Recent studies in this domain are discussed; theoretical and practical suggestions and implications for future research are given.

Drawing upon the literature of Uses and Gratifications (U & G) Theory, the purpose of this paper is to propose that entertainment, information seeking, socialization, and self-presentation are the motivational factors affecting continuance intention of social media. This paper further investigates the moderating effects of cultural difference and socio-economic status on the link between these motivational factors and continuance intention.

Data collected from the 493 active users of Facebook in five countries (Australia, Austria, Japan, Taiwan, and the USA) were used to test the proposed model. Partial least squares method was used to assess the relationships in the model and the subgroup analysis method was employed as well to examine the moderating roles of cultural difference and socio-economic status.

Information seeking exerts stronger effect on continuance intention for users from individualistic cultures, while socialization, and self-presentation has stronger influence on continuance intention for users from collective cultures. Entertainment has stronger influence on continuance for high educated users, whereas self-presentation has stronger influence on continuance intention for users with lower level of education. Finally, the effect of entertainment, information seeking on continuance intention is stronger for users with higher level of income, while self-presentation has stronger influence on continuance intention for users with lower level of income.

This study is one of first studies to extend the research context of U & G Theory from adoption of social media to continuance intention of social media. This study is also the first to investigate the moderating roles of cultural difference and socio-economic statuses in social media usage behavior simultaneously.

The purpose of this paper is to identify and analyze the challenges associated with the implementation of the concept of Maintenance 4.0 in industries.

The challenges in the implementation of Maintenance 4.0 are identified through a literature survey and interaction with professionals from the industry and academia. A structural hierarchy framework that integrates the methodologies of ISM and MICMAC is used for the analysis of Maintenance 4.0 implementation challenges. The framework establishes the interrelationship among challenges and segregates them into driving, linkage, dependent and autonomous groups.

A novel concept of Maintenance 4.0 under the aegis of Industry 4.0 is gaining appreciation worldwide. However, there are challenges in the adaptation of Maintenance 4.0 concepts among industries. The various challenges as well as their impact on the objective of implementation of Maintenance 4.0 are identified.

The practicing engineers, academicians, researchers and the concerned industries can infer from the results to improve upon the causes of such challenges and promote the implementation of Maintenance 4.0 most efficiently and effectively.

This paper is a novel, unique and first of its kind that addresses the most contemporary challenges in the implementation of Maintenance 4.0 concepts in industries.