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To explain how genres structure temporal coordination in virtual teams over time.

The first year e‐mail archive of a small distributed software development start‐up was coded and analyzed and these primary data were complemented with interviews of the key participants and examination of notes from the weekly phone meetings.

In this paper, it is found that members of a small start‐up organization temporally coordinated their dispersed activities through everyday communicative practices, thus accomplishing both the distributed development of a software system and the creation of a robust virtual team. In particular, the LC members used three specific genres – status reports, bug/error notifications, and update notifications – and one genre system – phone meeting management – to coordinate their distributed software development over time.

The study confirms the various suggestions from prior virtual team research that structuring communication and work process is an important mechanism for the temporal coordination of dispersed activities. In particular, an attempt has been made to show that the notions of genre and genre system are particularly useful to make sense of and analyze how such structuring actually occurs over time.

In this paper, the research focus is shifted from how a given set of temporal coordination mechanisms affect team performance to how coordination mechanisms emerge, are stabilized, and adapted over time. It is also shown how the notion of genre may be used to shed light on the practices through which temporal coordination is accomplished in geographically distributed teams.

Purpose – The broader aim of this research is twofold. First, we aim to better understand how the business computer was conceptualized and used within U.S. industry. Second, this research investigates the role of social factors such as relational structure, institutional entrepreneurs, and position in the formation of conceptualizations of new technologies.

Design/methodological/approach – This paper is theoretically motivated in the sense that it responds to the lack of attention to the failure of institutional entrepreneurs to change belief systems. Through detailed archival, network, and descriptive statistical analysis, the paper shows how the failed institutional entrepreneur fits conventional explanations for success. The paper then analyzes two matched cases, comparing the insurance industry's rejection of the institutional entrepreneur with manufacturing's acceptance, in order to identify what is missing in current explanations of institutional entrepreneurs.

Findings – Our analysis reveals that the role of the audience structure in interpreting the institutional entrepreneur's message influences the change outcome. In our case, the institutional entrepreneur's view of the computer as a brain that supported decision-oriented applications did not fit with views of the insurance groups who had centralized authority over interpreting the computer. Because manufacturing had less centralized control in its discourse around the computer, there were fewer constraints on assimilation, allowing the entrepreneur's views to resonate with some of the occupational groups.

Research limitations/implications – This paper develops a theoretical approach to institutional entrepreneurship that situates the entrepreneurial efforts of individual actors within a system characterized by the structure of its audience and subject to distinct historical macro-structural processes that present significant obstacles to the realization of their entrepreneurial projects.

To introduce the special issue on “Genres of digital documents.” While there are many definitions of genre, most include consideration of the intended communicative purpose, form and sometimes expected content of a document. Most also include the notion of social acceptance, that a document is of a particular genre to the extent that it is recognized as such within a given discourse community.

The article reviews the notion of document genre and its applicability to studies of digital documents and introduces the four articles in the special issue.

Genre can be studied based on intrinsic genre attributes or on the extrinsic function that genre fulfills in human activities. Studies on intrinsic attributes include classifications of genres as clusters of attributes, though these classifications can be problematic because documents can be used in flexible ways. Also, new information technologies have enabled the appearance of novel genres. Studies on extrinsic function include ways to use genre for education or information accesses, as well as the use of genre as a lens for understanding communications in organizations. The four articles in the special issue illustrate these approaches.

The paper provides a framework that organizes the range of research about genres of digital documents that should be helpful to those reading this research or planning their own studies.

The study of the diffusion of innovations into libraries has become a cottage industry of sorts, as libraries have always provided a fascinating test-bed of nonprofit institutions attempting improvement through the use of new policies, practices, and assorted apparatus (Malinconico, 1997). For example, Paul Sturges (1996) has focused on the evolution of public library services over the course of 70 years across England, while Verna Pungitore (1995) presented the development of standardization of library planning policies in contemporary America. For the past several decades, however, the study of diffusion in libraries has tended to focus on the implementation of information technologies (e.g., Clayton, 1997; Tran, 2005; White, 2001) and their associated competencies (e.g., Marshall, 1990; Wildemuth, 1992), the improvements in performance associated with their use (e.g., Damanpour, 1985, 1988; Damanpour & Evan, 1984), and ways to manage resistance to technological changes within the library environment (e.g., Weiner, 2003).

This paper aims to examine the evolution of the advertising agency and its offices in Australia over the course of the twentieth century. Historical accounts of advertising have paid scant attention to agencies’ attempts to organise and manage their offices, as well as the impact that these efforts has had on the work undertaken by agency staff.

This study draws on reports in the advertising industry press, as well as oral history testimony to examine the agencies’ changing layout and interior design. It identifies three distinct periods, which reveal the impact of modernist and post-industrialist ideas on the organisation and functions of the advertising agency’s offices and, indeed, their impact on the agency’s outputs.

This examination of the office space within the agency setting not only offers a new perspective of the advertising agency business as a whole but also demonstrates the importance of material culture for historians working across management, business and marketing fields.

The originality of this study lies in its use of material culture and space as a tool for examining management history and understanding its impact on everyday work practices. By charting the changes reflected in advertising agency office spaces, this study also offers a unique overview of the ways that management practices have historically interacted with business work spaces.

In order to manage library or information functions you must be able to persuasively communicate with your management. To accomplish this, you must communicate in the language of your management, marshalling trendy and persuasive points on your own behalf With that as a given, there has been a very heartening development over the last few years for library and information managers—a burgeoning management attention to information.

The Supreme Court order dated July 19,2004, ordering relief for Bhopal gas victims is a case of the long arm of justice 20 years after the event. The leakage of a poisonous gas, Methyl Isocynate (MIC) from the pesticide plant of Union Carbide India Ltd, Bhopal, on December 3, 1984,resulted in a loss of 10,000 lives and permanently disabled nearly 50,000 people. This tragedy raises some serious corporate social responsibility issues to be addressed by manufacturing Companies, in their responsibility towards the community and environment. This Case examines the Bhopal Gas Tragedy and explains what happened and why: The economic, legal and environmental aspects and addresses the wider issues facing the stakeholders and the players.