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1 – 3 of 3Katherine Choy and Daniel Schlagwein
– The purpose of the paper is to better understand the relation between information technology (IT) affordances and donor motivations in charitable crowdfunding.
Abstract
Purpose
The purpose of the paper is to better understand the relation between information technology (IT) affordances and donor motivations in charitable crowdfunding.
Design/methodology/approach
This paper reports the findings from a comparative case study of two charitable crowdfunding campaigns.
Findings
The affordances of crowdfunding platforms support types of donor motivation that are not supported effectively, or at all, in offline charity.
Research limitations/implications
For future researchers, the paper provides a theoretical model of the relation between IT affordances and motivations in the context of charitable crowdfunding.
Practical/implications
For practitioners in the charity space, the paper suggests why they may wish to consider the use of charitable crowdfunding and how they may go about its implementation.
Originality/value
Based on field research at two charitable crowdfunding campaigns, the paper provides a new theoretical model.
Details