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The case is written for MBA or senior undergraduate courses on communication global strategy, leadership or strategy implementation.

The case is written for MBA or senior undergraduate courses on communication global strategy, leadership or strategy implementation. The case can be taught towards the end of a communications course to learn about crisis communications and the importance of understanding the local institutional and socio-political contexts, including the media during a crisis. For a strategy implementation class, this case can be used in the segment focusing on action and leadership.

An extremely difficult situation arose for Uber Cab, a US-based company operating in India, on December 8, 2014, when its taxi services were banned by the Delhi government due to growing anger over the suspected rape of a 27-year-old female executive by one of its drivers. Uber Cab claims that it offers the “safest rides on the road”, but this episode proved otherwise, as the accused was identified as a repeat offender. Initial interrogation by the police highlighted the negligence of the company regarding background checks and police verification while recruiting driver partners. The police further revealed that the driver did not have a Delhi Transport Authority-issued license. Furthermore, the company was not able to provide a call log to police, as such information was said to be gathered at the company’s headquarters in New York. To handle this situation, Uber Cab suspended its operations until the company could apply for a fresh registration and trade license. What was the significance of this incident to a brand like Uber Cab? Could its effect on the regulation of taxi services have been anticipated? How and when should the brand have reacted? Looking forward, what contingency planning would be appropriate? Should brand management, customer service management or the human resources department have been held accountable, or did the responsibility lie elsewhere in the organization?

The expected learning outcomes are as follows: to understand how institutional differences can create unintended consequences for an multinational enterprise working in an emerging market (early-stage institutions); to understand the critical role of a country manager in mobilizing the local organization and the headquarters to respond to a crisis; also, the role of the headquarters to provide flexibility and support to the local executive; and to understand the inevitable role of the local press in an organizational crisis, and the need for business leaders to deal with the press effectively.

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CSS 6: Human Resource Management.

The purpose of this research is to examine the impact of crowdsourcing-based social connections on the development of innovation competence (IC). The conflicting results in existing studies regarding the influence of crowdsourcing-based social linkage on IC necessitate a thorough investigation into this relationship.

The research uses a sample of 300 senior managers from various industries in India. The data is analyzed using partial least squares (PLS), a component-based approach to structural equation modeling.

The results of the analysis indicate that knowledge transfer effectiveness and absorptive capacity (ABC) play a significant role as mediators in the relationship between social linkages based on crowdsourcing and IC. This suggests that the effectiveness of knowledge transfer and the organization’s ability to absorb and apply new knowledge are crucial factors in leveraging crowdsourcing-based social connections for enhanced innovation capabilities.

The findings of this study hold crucial implications for managerial practices. The research highlights that successful crowdsourcing outcomes necessitate more than mere establishment of external social linkages. Managers must recognize that internal organizational readiness plays an equally critical role. This study offers two key managerial insights: first, exclusive focus on external linkages is inadequate; internal capabilities such as ABC and optimized knowledge transfer processes must be actively nurtured. Second, the concept of “crowdsourcing maturity” is introduced, emphasizing the evolving dynamic capabilities over time. Managers are urged to adopt a balanced approach, aligning external partnerships with internal adaptability, to fully optimize IC.

This research contributes to the existing body of knowledge by shedding light on the mediating variables that influence the conversion of crowdsourcing-based social linkage into improved IC. By considering the role of knowledge transfer effectiveness and ABC, the study provides insights into the mechanisms through which social linkages based on crowdsourcing can impact innovation capabilities. These findings offer valuable implications for organizations seeking to leverage crowdsourcing for innovation purposes and enhance their overall IC.

With the advent of Internet technologies, shorter product life cycles and increasing competition, organisations have started looking for innovation sources outside the organisational boundaries. The external community of crowds can be used as a valuable source of co-creation in a company's innovation process to generate value. Despite its growing popularity, organisations often face difficulty capturing value from crowdsourcing due to the lack of proper mechanisms behind crowdsourcing-based value co-creation between a crowd and an organisation and their impact on organisational learning and innovation performance. The present study seeks to understand the crowdsourcing-based co-creation mechanism that influences knowledge transfer effectiveness and the organisation's absorptive capacity, resulting in improved innovation performance.

The model was empirically tested using online survey data received from 300 managers of IT firms. Partial least squares structural equation modelling was used to test the model.

The empirical results reveal that crowdsourcing-based value co-creation causes structural, cognitive and relational linkages between a crowd and a firm, among which crowdsourcing-based cognitive linkage contributes more to organisational value capture. Further, an organisation's effective knowledge transfer and absorptive capacity play an important role in influencing the crowdsourcing-based-co-creation organisational learning-innovation performance framework.

This is the first and foremost study that has developed an integrated model using social capital dimensions to understand the entire mechanism behind crowdsourcing-based value co-creation between a crowd and an organisation and their impact on organisational learning and innovation performance. The study provides organisations with theoretical and practical implications of using crowdsourcing as a value co-creation tool and its effects on enhancing organisational learning and value capture.

This research paper aims to provide a comprehensive overview of the determinants influencing organisations decisions to adopt crowdsourcing. By synthesising existing literature, it seeks to identify critical factors that act as enablers or inhibitors in the adoption process and propose a framework for understanding crowdsourcing adoption within organisational contexts.

This study employed a systematic literature review methodology to examine the determinants influencing organisations' decisions to adopt crowdsourcing. The review encompassed research articles from the Web of Science and Scopus databases, spanning 2006 to 2021. Additionally, morphological analysis was conducted to categorise the identified determinants into three distinct contexts: technological, organisational and environmental. This methodological approach facilitated a comprehensive exploration of the factors shaping crowdsourcing adoption within organisational settings, allowing for a nuanced understanding of the phenomenon across different dimensions.

The study identifies 12 determinants influencing crowdsourcing adoption, categorised into technological, organisational and environmental dimensions. These determinants include technological compatibility, organisational readiness, top management support, crowd readiness and availability of third-party platforms. While some determinants primarily act as enablers, others exhibit dual roles or serve as inhibitors depending on contextual factors.

The findings offer valuable insights for scholars, practitioners, and organisational leaders seeking to leverage crowdsourcing as a strategic tool for innovation and competitiveness. The assessment scale of drivers and barriers developed in this research offers a systematic approach for evaluating the factors influencing crowdsourcing adoption, providing a nuanced understanding of innovation adoption dynamics. Theoretical implications include advancements in morphological analysis methodology and a nuanced understanding of innovation adoption dynamics. Managerial implications highlight strategies for enhancing organisational readiness, leveraging leadership support and mitigating adoption risks. Overall, the study provides a foundation for future empirical research and practical guidance for organisations planning to adopt crowdsourcing initiatives.

This research contributes significantly to crowdsourcing by presenting an integrated and theoretically grounded framework. By consolidating adoption determinants from diverse contexts, this study clarifies the understanding of crowdsourcing adoption. The framework offers practical value to managers and decision-makers, equipping them with a structured approach to assess and navigate the challenges associated with effectively adopting crowdsourcing. As such, this study contributes to advancing crowdsourcing practices and supports more informed managerial decision-making in innovation and knowledge sourcing.

This research investigates the barriers hindering women from pursuing entrepreneurship as a career choice, particularly in the Indian context.

The study employs rigorous data analysis techniques, including Confirmatory Factor Analysis and Multiple Regression Analysis, on a sample of 590 MBA students, comprising both male and female participants.

The findings reveal that social and psychological factors significantly influence women’s decisions regarding entrepreneurship. Social factors such as social stigma and cultural norms, along with psychological factors like societal expectations, emerge as major barriers.

The findings have implications for policymakers, practitioners, and academics in designing interventions to address social and psychological barriers effectively. Recommendations include promoting cultural sensitivity and fostering confidence among women entrepreneurs.

This study contributes to the existing literature by quantifying the specific barriers faced by women entrepreneurs in India. It offers insights into advancing gender equity and inclusive economic development through targeted policies and programs.

The purpose of this paper is to develop a typology of organization behavior based on the guidelines from Manusmriti, an ancient Indian law text. The paper also purports to provide guidelines from the text for values‐based corporate governance.

The paper first develops an organizational behavior typology based on Manusmriti. The paper then provides guidelines for various aspects of values‐based corporate governance.

The paper finds that the guidelines from Manusmriti are relevant in providing a holistic approach to corporate governance which promotes ethical and social idealism.

The paper has practical implications to practitioners of corporate governance in terms of developing structures which promote ethical and socially responsible behavior.

The originality of the paper is in deriving guidelines for values‐based corporate governance from Manusmriti.