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The purpose of this paper is to focus on the case where – by design – one needs to impute cross-country cross-survey (CCCS) data (situation typical for example among multinational firms who are confronted with the need to carry out comparative marketing surveys with respondents located in several countries). Importantly, while some work demonstrates approaches for single-item direct measures, no prior research has examined the common situation in international marketing where the researcher needs to use multi-item scales of latent constructs. The paper presents problem areas related to the choices international marketers have to make when doing cross-country/cross-survey research and provides guidance for future research.

Multi-country sample of real data is used as an example of cross-sample imputation (292 New Zealand exporters and 302 Finnish ones) the international entrepreneurial orientation (IEO) data. Three variations of the input data are tested: first, imputation based on all the data available for the measurement model; second, imputation based on the set of items based on the invariance structure of the joint items shared across the two groups; and third, imputation based both on examination of the invariance structures of the joint items and the performance of the measurement model in the group where the full data was originally available.

Based on distribution comparisons imputation for New Zealand after completing the measurement model with Finnish data (Model C) gave the most promising results. Consequently, using knowledge on between country measurement qualities may improve the imputation results, but this benefit comes with a downside since it simultaneously reduces the amount of data used for imputation. None of the imputation models leads to the same statistical inferences about covariances between latent constructs than as the original full data, however.

Considering multiple imputation, the present exploratory study suggests that there are several concerns and issues that should be taken into account when planning CCCSs (or split questionnaire or sub-sampling designs). Even if there are several advantages available for well-implemented CCCS designs such as shorter questionnaires and improved response rates, these concerns lead us to question the appropriateness of the CCCS approach in general, due to the need to impute across the samples.

The combination of cross-country and cross-survey approaches is novel to international marketing, and it is not known how the different procedures utilized in imputation affect the results and their validity and reliability. The authors demonstrate the consequences of the various imputation strategy choices taken by using a real example of a two-country sample. The exploration may have significant implications to international marketing researchers and the paper offers stimulus for further research in the area.

As the information society further develops, electronic services are created and physical distribution networks become sparse, it is important to analyse the determinants that inhibit or facilitate the ability to use these services. By focusing on the perceived behavioural control of computers, the purpose of this paper is to analyse how perceived physical restrictions, computer anxiety and ease of use influence the perceptions of control.

The authors examined older consumers (aged 60-79) in two cross-sectional studies conducted through mail surveys in 2004 and 2012. Randomized samples (n=1,000 in 2004 and n=3,000 in 2012) were drawn from the Finnish Population Register. The empirical research utilized structural equation modelling through multi-group analysis to explore the differences in the interrelationships between physical restrictions, computer anxiety, perceived ease of use and perceived behavioural control.

The results indicate that perceived behavioural control is directly influenced by ease of use and indirectly influenced by physical restrictions and computer anxiety. The eight-year time gap moderated only the relationship between physical restrictions and ease of use. Development seems to have been favourable, and device-related restrictions do not decrease ease of use as much as previously reported.

The present study starts a new discussion on how time moderates the relationship of technology perceptions in behavioural models that have been used to predict behavioural intent.

Ageing and population movement from rural regions to regional centres have raised new questions regarding the value of locally available services. The purpose of this paper is to analyse the influence of individuals’ functioning status, housing arrangements and social context on services value. The authors approach the topic with the following research question: how do the personal capabilities and social spheres of rural residents influence demand for local services?

Results are based on a postal survey conducted in southeast Finland. Data were collected using a random sample of 3,000 people from age 60 to 90 years in rural areas surrounding a regional centre. A total of 1,121 valid responses were received.

The influence of individuals’ mobility on value depended on the travel distance between services and living arrangements. The authors find that subjective norms and social interactions influenced attitudes; meanwhile, the government indirectly influenced the perceived value of services.

The self-efficacy of future rural populations in adopting new services would also be a worthwhile topic. Further research should compare different living arrangements and cultures.

The findings of this study highlight the importance of community-wide interventions. Governmental influence did not have a direct influence on perceived value of service but has significance for the subjective norm. The moderation effect, however, revealed that governmental influence is significant where community population density is high.

Although there has been an increase in workplace studies on professional agency, few of these have examined the role of emotions in the enactment of agency at work. To date, professional agency has been mainly conceptualised as a goal-oriented, rational activity aimed at influencing a current state of affairs. Challenged by this, this study aims to elaborate the nature and quality of emotions and how they might be connected to the enactment of professional agency.

Data are collected in the context of a leadership coaching programme that aimed to promote the leaders’ professional agency over the course of a year. The participants (11 middle-management leaders working in university and hospital contexts) were interviewed before and after the programme, and the data were analysed using qualitative content analysis.

Findings showed that emotions played an important role in the leaders’ enactment of professional agency, as it pertained to their work and to their professional identity. The study suggests that enacting professional agency is by no means a matter of purely rational actions.

The study suggests that emotional agency can be learned and enhanced through group-based interventions reflecting on and processing one’s own professional roles and work.

As a theoretical conclusion, the study argues that professional agency should be reconceptualised in such a way as to acknowledge the importance of emotions (one’s own and those of one’s fellow workers) in practising agency within organisational contexts.

The purpose of this paper is to identify the internationalisation patterns of small‐ and medium‐sized enterprises (SMEs) quantitatively, to describe SMEs as they follow different patterns over time and to discuss the determinants of these patterns through empirical study.

The authors conducted a questionnaire survey among mature German SMEs (n=674). To identify internationalisation patterns, a latent class clustering approach was applied. Because of the large sample, a multinomial logistic regression analysis could be used to analyse the factors influencing these patterns.

The authors empirically find three internationalisation patterns: traditionals, born globals and born‐again globals. Comparing modern SMEs with the same SMEs from ten years ago, it was found that firms may change their patterns. Moreover, the patterns are determined by international orientation, growth orientation, communication capability, intelligence generation capability and marketing‐mix standardisation.

Combining elements of the Uppsala model (countries and operation modes) and born global research (time lag and foreign sales ratio), three internationalisation patterns of established international SMEs from traditional sectors were identified empirically. Because of the multidimensional nature of internationalisation, the patterns may change over time. Different firm‐level factors determine the internationalisation patterns.

Instead of applying “arbitrary” thresholds, the paper provides a quantitative approach to identifying internationalisation patterns. These patterns confirm the three main internationalisation pathways discussed in the international marketing literature. The paper further advances the field by describing the patterns, showing evidence that the patterns may cross over time and providing information on the factors that influence the patterns.