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The purpose of this paper is to answer the question of whether smartwatches will survive and gain their own niche within the consumer electronics market. Based on the stimulus–organism–response (S–O–R) framework, this study identifies and validates the impacts of both technological and fashion-related factors (interactivity, autonomy, visual aesthetics and self-expression) on product attachment towards smartwatches through user satisfaction and pleasure derived from their smartwatches.

The authors collected the survey data via online surveys from 198 respondents and tested measurement and structural models with the partial least square technique.

The authors found that both technological characteristics (interactivity and autonomy) and fashion-related characteristics (visual aesthetics and self-expression) have an impact on product attachment through pleasure.

Several other important characteristics of traditional wrist-watches such as durability or workmanship are not considered in this study, but should be included in future studies. The three-item measure of autonomy may be insufficient for more sophisticated wearable devices in the future. In future studies, the impact of product attachment on users’ continued usage should be examined.

This study provides important practical implications for smartwatch makers interested in product development, as users were found to consider fashion-related characteristics to be as important as technological characteristics.

This study is the first study that considers both aesthetic and technological factors for IT acceptance in the context of wearable devices. Also, instead of traditional IT acceptance measures such as continued use, this study investigates users’ product attachment, which is more relevant to the case of wearable devices.

This study aims to determine the key success factors of logistics provider enterprises in Iran, a country which has a significant potential for logistics activities among the Middle East countries, and connects the Asian, European and African logistics networks.

This study is an applied one in terms of goal and descriptive according to the data collection method. Survey analysis is conducted with 130 Iranian logistics provider firms. The 119 responses to the questionnaire are evaluated statistically, and thereafter, analytic hierarchy process and decision-making trial and evaluation laboratory (DEMATEL) methods are used to prioritize the obtained key success factors.

A comprehensive list of logistics provider firms’ key success factors are provided according to literature and opinion of experts. Among the aforementioned list, the authors found that management and leadership, internationalization and the competence of employees are the most important key success factors of logistics provider firms in Iran.

This is the first research that studies the key success factors of logistics provider firms in Iran. As Iran is an important intermediate country in the Middle East logistics corridor, it is worthy for practitioners and investors to know about success factors of logistics provider companies in Iran. In fact, focusing on the key success factors determined in this research assures the competitiveness of logistics provider firms in Iran. Moreover, the results can be also useful for some other countries in the Middle East such as Turkey and Emirates and can be used to enhance the logistical performance of the Middle East logistics network.