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Drawing on social network and information diffusion theories, the authors study the impact of the structural characteristics of a seller’s local social network on her promotion effectiveness in social commerce.

The authors define a local social network as one formed by a focal seller, her directly connected users and all links among these users. Using data from a large social commerce website in China, the authors build econometric models to investigate how the density, grouping and centralization of local social networks affect the number of likes received by products posted by sellers.

Local social networks with low density, grouping and centralization are associated with more likes on sellers’ posted products. The negative effects of grouping and centralization are reduced when density is high.

The paper deepens the understanding of the determinants of social commerce success from a network structure perspective. In particular, it draws attention to the role of sellers’ local social networks, forming a foundation for future research on social commerce.

The purpose of this paper is to explore the effect of consumers' perceived product promotion and atmosphere promotion strategies on their participation intention, and the possible interaction between product promotion and atmosphere promotion strategies on their participation intention in online shopping festivals.

This paper conceptualized consumer perception of product promotion strategies of online shopping festivals as Perceived Temptation of Price Promotion, Perceived Categories Richness of Promotion and Perceived Fun of Promotion Activities and atmosphere promotion strategies as Perceived Contagiousness of Mass Participation. Based on the Stimulus-Response Theory, this study constructed an influencing model of promotion strategies on consumer participation intention in online shopping festivals. Structural equation modeling with partial least squares was used for analyzing the data from a sample of 495 consumers to test the proposed hypotheses.

The results showed that Perceived Temptation of Price Promotion, Perceived Categories Richness of Promotion, Perceived Fun of Promotion Activities and Perceived Contagiousness of Mass Participation significantly and positively affect consumer Participation Intention; Perceived Contagiousness of Mass Participation plays a moderating role in the effect of Perceived Temptation of Price Promotion on Participation Intention.

This study is the first empirical attempt to examine the moderating role of atmosphere promotion between product promotion and consumer participation intention in online shopping festivals. The findings provide theoretical basis and practical guidance for e-commerce platforms and merchants for improving their online shopping festival promotion strategies.

The purpose of this paper is to separate and purify flavonoids from glycyrrhiza by macroporous adsorption resin (MAR) mixed-bed technology.

The adsorption performance of MAR and MAR mixed bed for flavonoids was studied using ultraviolet-visible spectrophotometry.

The research shows that the MAR mixed bed of LZ-50+LZ-59 with a mass ratio of LZ-50:LZ-59(m:m) = 1:1 was the optimized combination with the optimal conditions of adsorption (pH = 6, T = 45°C) and desorption (liquid ratio R = 70%, T = 50°C, pH = 8) obtained, relatively.

This paper provides a novel way to separate flavonoids from glycyrrhiza. Under the optimal conditions, the adsorption rate (F) of MAR mixed-bed LZ-50+LZ-59 to the flavonoids was 62.5 per cent/g, the desorption rate (D) was 89.23 per cent and the purity was achieved at 80 per cent.

Singles’ Day Online Shopping Festival was originated in China and is characterized by gathering promotions to create consumer shopping atmosphere. Its rapid rise has affected Asia and the world, becoming the world’s largest shopping festival beyond Black Friday. The success of Singles’ Day Online Shopping Festival demonstrates Chinese experience of online shopping festive atmosphere marketing. The purpose of this paper is to explore the influence of Singles’ Day Online Shopping Festival atmosphere and Chinese cultural background, especially Confucian values, on Chinese consumers’ purchase intention in Singles’ Day Online Shopping Festival.

This paper conceptualized consumers’ most perceptive atmosphere characteristics as the three dimensions of perceived economic temptation, perceived festival entertainment and perceived mass participation. Taking Confucian values as moderators, based on the stimulus-response theory, this study constructed an influencing factor model of consumer purchase intention in online shopping festival, collected data of 398 Chinese consumers by questionnaire, and used structural equation modeling for hypotheses testing.

The results showed that online shopping festival atmosphere and Confucian values affect purchase intention; the two factors of “keeping face” and “listening to others” of Confucian values play moderating roles in the effect of online shopping festival atmosphere on purchase intention.

The sample of this study was biased toward the young and well-educated consumers; besides, this study focused on young consumers’ purchase intention of online shopping festival, rather than their actual consumption behaviors.

Confucian values have deeply influenced China and other Asian countries, especially East and Southeast Asian countries. Meanwhile they are the fastest growing regions of e-commerce in the world, the paper provides theoretical basis and reference for the e-commerce enterprises in the Confucian cultural societies to improve the atmosphere marketing of online shopping festivals, and attracts consumers to shop online, having particular significance in shedding light on the Asian “e-commerce Miracle.”

This study found that Singles’ Day purchase intention is dependent on online shopping festival atmosphere stimuli, Confucian values and their interaction. Marketing researchers should consider both online shopping festival atmosphere as a marketing tool and the influence of consumer cultural values, so as to help e-commerce platforms and e-commerce merchants establish shopping festival marketing strategies that suit consumers’ cultural values.

This paper addressed an interesting practical issue related to the effects of online shopping festival atmosphere stimuli and cultural values on consumer online purchase intention.

The purpose of this study is to provide ideas and theoretical guidance for green, environmentally friendly and efficient “bacteriostasis with bacteria” technology.

In this paper, a beneficial strain of bacteria was extracted and purified from marine mud. Weight-loss test, morphological observation and electrochemical test were used to systematically study the effect of sulfate-reducing bacteria (SRB)-induced corrosion inhibition on X65 steel in simulated offshore oil field production water.

The results showed that a beneficial strain was selected and identified as Vibrio alginolyticus. Under the condition of co-culture of SRB, the average corrosion rate of X65 steel was significantly reduced. In the mixed bacterial system, the surface of X65 steel samples was relatively flat, and the structure of biofilm and corrosion product film was dense. The number of corrosion pits, the average diameter and depth of corrosion pits were significantly reduced. The localized corrosion of X65 steel was significantly inhibited.

The complex and changing marine environment makes the corrosion problem of marine steel increasingly severe, and the microbiologically influenced corrosion (MIC) caused by SRB is particularly serious. The research and development of environmentally friendly corrosion protection technology is a long-term and difficult problem. The use of beneficial microorganisms to control MIC is a green and efficient anticorrosion measure. Compared with terrestrial microorganisms, marine microorganisms can adapt to complex environments, and their metabolites exhibit special biological activities. The use of marine beneficial bacteria can inhibit SRB activity to achieve the corrosion inhibition effect.

Based on social influence theory, this paper aims to explore the influence of academic entrepreneurs on team innovation activities. The innovation behavior of academic team members is the key behavior in academic entrepreneurial activities. As a special entrepreneurial group, academic entrepreneurs' political skills play an important role in stimulating team innovative behaviors.

This paper adopts a multi-level study design and takes as samples the paired data of 91 academic entrepreneurial teams (n = 475). Based on team cognition, it constructs a model of the influence mechanism of academic entrepreneurs' political skills on team innovation behavior and explores the mechanism of transactive memory system in this influence effect. The authors use HLM and PROCESS macro to test our multilevel model.

The results show that academic entrepreneurs' political skills positively impact team innovation behavior, and a transactive memory system plays a mediating role between them. Team psychological safety significantly enhances the positive relationship of both academic entrepreneurs' political skills and a transactive memory system with team innovation behavior. Moreover, with enhanced perceptions of team psychological safety, academic entrepreneurs' political skills are more likely to improve team innovation behavior through the transactive memory system.

The study explores the influence of transactive memory system on the relationship between academic entrepreneurs' political skills and team innovation behavior, with the team cognitive perspective derived from social influence theory. This provides authors with new insights on the complex dynamics at place in the team innovation process and offers implications for how we can fruitfully manage this process.

This article reviews and discusses issues in the translation of international brand names to Chinese, and provides a framework for international brand managers who want to expand into China. Linguistic differences between Chinese and English are wide and deep, making translation of brand names difficult. Cultural context, pronunciation, written vs. oral language, and the meaning of characters are just a few examples of such difficulties. We discuss four global product‐naming strategic alternatives available to country/brand managers, along with their usage. The four approaches include (1) dual extension, (2) brand meaning extension, (3) brand feeling extension, and (4) dual adaptation. We also provide examples of brands utilizing the different approaches.

The purpose of this paper is to prepare a higher chloromethylation degree (CD) modified macroporous adsorption resin (MAR, LX1180-Cl) and further study their adsorption performance.

CD and crosslinking degree were evaluated using stationary potential step and rotating-disk method, the adsorption performance of LX1180-Cl and LX1180 for flavonoids were studied using the UV-VIS spectrophotometry.

This research realized high CD (9.6 mass %) on high crosslinking MAR, LX1180. In tandem, the adsorption performance of them to flavonoids finds that the matching degree of polarity (presented with CD) and size were the critical factor to adsorption. It was also found that the reaction time had reduced to 24 h with the addition of iron particles into the zinc chloride (ZnCl₂) catalyst.

The study on reaction mechanism and the function principle of hybrid catalyst were speculated, but not the rigid experimental result.

This contribution can provide a rule for the separation and purification of natural products with the aim to improve food additive removal or isolation and purification of flavonoids used for healthcare applications.

This contribution provided a novel way to obtain high degree of CD with high crosslinking MAR, CD of commercially available MAR was improved by 2.5 times to 9.6 percent under crosslinking degree at 58.2 percent, compared with reported CD value (ca. 4.2 percent under crosslinking degree at 20.0 percent), which will be useful in the following further systematically research about the adsorption and separation selectivity of MAR. Besides, the primitive chosen principle of MAR according to the substrate was also presented. Moreover, the chloromethylation mechanism, although speculative, was briefly presented, which will stimulate the related study.

The purpose of this paper is to explore the social responsibility performance’s current situation, influencing factors and mechanisms of multinational companies (MNCs) in China. The paper is based on the MNC’s social responsibility performance factors to find some relevant reasons for unsatisfied performance and on the multiple perspectives such as institutional distance and stakeholders, to provide feasible solutions for MNCs to assume civic responsibility and the high-quality development of the host country.

The study uses general literature review and empirical analysis to analyze the way and degree of various factors which are affecting the social responsibility of MNC in China, and supplements the deficiencies of previous studies.

The paper reveals the influencing factors and mechanisms of MNCs’ social responsibility in China through the regression results. In addition, based on Research Report on Corporate Social Responsibility of China (Huang et al., 2013/2019), the paper also summarizes the performance and dynamic changes of MNCs social responsibility in the Chinese market in the past decade.

The paper enriches research on the social responsibility of MNCs in the background of non-western countries, dynamically describes the performance of MNCs’ responsibilities in a 10-year span and solves the problem of inconsistent research conclusions caused by too long time span. The paper also creates the “local enterprise responsibility level” to quantify the development of the host country’s responsibility, and identifies the “responsibility demonstration effect” of state-owned enterprises and private enterprises.