Search results

Drawing on social network and information diffusion theories, the authors study the impact of the structural characteristics of a seller’s local social network on her promotion effectiveness in social commerce.

The authors define a local social network as one formed by a focal seller, her directly connected users and all links among these users. Using data from a large social commerce website in China, the authors build econometric models to investigate how the density, grouping and centralization of local social networks affect the number of likes received by products posted by sellers.

Local social networks with low density, grouping and centralization are associated with more likes on sellers’ posted products. The negative effects of grouping and centralization are reduced when density is high.

The paper deepens the understanding of the determinants of social commerce success from a network structure perspective. In particular, it draws attention to the role of sellers’ local social networks, forming a foundation for future research on social commerce.

This study aims to address the problem of the divergence of traditional inertial navigation system (INS)/celestial navigation system (CNS)-integrated navigation for ballistic missiles. The authors introduce Doppler navigation system (DNS) and X-ray pulsar navigation (XNAV) to the traditional INS/CNS-integrated navigation system and then propose an INS/CNS/DNS/XNAV deep integrated navigation system.

DNS and XNAV can provide velocity and position information, respectively. In addition to providing velocity information directly, DNS suppresses the impact of the Doppler effect on pulsar time of arrival (TOA). A pulsar TOA with drift bias is observed during the short navigation process. To solve this problem, the pulsar TOA drift bias model is established. And the parameters of the navigation filter are optimised based on this model.

The experimental results show that the INS/CNS/DNS/XNAV deep integrated navigation can suppress the drift of the accelerometer to a certain extent to improve the precision of position and velocity determination. In addition, this integrated navigation method can reduce the required accuracy of inertial navigation, thereby reducing the cost of missile manufacturing and realising low-cost and high-precision navigation.

The velocity information provided by the DNS can suppress the pulsar TOA drift, thereby improving the positioning accuracy of the XNAV. This reflects the “deep” integration of these two navigation methods.

China's agricultural production trusteeship is characterized by the organic link between household operation of small-scale peasant economy and agricultural socialized services, which releases agricultural development vitality and promotes agricultural modernization. As one of the agricultural production trusteeship modes, the whole process trusteeship is suitable for the actual situation of China's aging population and labor force transfer. This paper aims to construct an evolutionary game model containing multistakeholder to explore the behavior decisions through numerical simulation and to provide useful suggestions for the formation of a positive and stable trusteeship relationship and the sound development of the whole process trusteeship of agricultural production.

The paper incorporates village committees, service organizations and farmers into the same research framework, selects “guarantee + dividends” as the income distribution method and applies the evolutionary game method to analyze behavioral choices and evolutionary paths of stakeholders. By constructing the expectation function, establishing the replicator dynamic equations and analyzing the tripartite evolutionary stability strategy, the authors explore the factors that affect the stakeholders’ strategy choice and determine asymptotically stable points and stability conditions.

(1) There is a game relationship among village committees, farmers and service organizations in the whole process trusteeship of agricultural production, asymptotically stable points (0,0,1) and (1,1,1) are obtained through calculation. (2) The proportion of stakeholders' strategy choice, the weight of the whole process trusteeship of agricultural production in the performance appraisal of the village committee, the village committee's supervision cost, the village committee's reputation effect and the penalty for false dividends of the service organization will affect the speed at which the curve representing the tripartite relationship approaches two asymptotically stable points.

The countermeasures proposed in the paper have excellent reference value. (1) For areas that have realized the project: Village committees can solve the trusteeship problems exposed in the initial areas and improve farmers' satisfaction with the project. (2) For areas that have not realized the project: Those regions will receive more experience references and enhance their confidence in this project. The limitation of the paper is that it takes the main grain-producing areas in only the three northeastern provinces of China as the research object. The next research object will be extended to the whole country.

This paper propose strategies for realizing the orderly operation of the whole process trusteeship of agricultural production: first, increase the proportion of stakeholders' strategy choices; second, reduce the village committee's supervision cost; third, increase the weight of the whole process trusteeship of agricultural production in the performance appraisal of the village committee; fourth, improve the village committee's reputation effect; fifth, increase the penalty for false dividends of the service organization.

Agricultural production trusteeship is in its initial stage in China. The interest relationships between stakeholders are not yet clear. The paper innovatively applies the evolutionary game method to the research field of the whole process trusteeship of agricultural production. According to conditions in China, based on ensuring the guaranteed income, the paper introduces the dividend income variable and establishes a tripartite game model of village committees, service organization and farmers. The paper provides suggestions for the orderly and healthy development of China's agricultural production trusteeship and provides experience for the operation of other modes of agricultural production trusteeship.

The purpose of this paper is to explore the effect of traditional Chinese fuzzy thinking and its particular effects on human resource management (HRM) practices in mainland China.

Semi‐structured interviews with practising managers and directors of Chinese companies were used to access the tacit message in HR practices cases and to capture the personal stories provided by Chinese managers with rich working experiences on HRM, in order to discover the cultural fundamentals beneath the surface of HR practices and so disclose their underlying significance. The data for the study were collected through in‐depth interviews with 21 top managers and HR managers in Chinese companies about the role of Chinese fuzzy thinking in Chinese HRM practices.

The results show that in HRM practices, the principle of Zhongyong significantly affects: preference in recruitment and selection practices; the preferred way of communication and negotiation; the relationship between superiors and subordinates and the relationship among employees; and the leadership styles.

The research limitation mainly lies in an insufficient sample size, undivided geographical area and inadequate classification of the Chinese enterprises.

This is the first paper of its kind to empirically investigate the effect of the ideal of Zhongyong, which the authors claim originates from Chinese traditional fuzzy thinking, on HRM practices in China.

The purpose is to investigate how to create a new premium new energy vehicle brand.

This study employed a two-stage design. Firstly, a single-case study of NIO was undertaken to execute a thematic analysis, from which propositions were proposed and a theoretical model was constructed. Subsequently, quantitative data were collected through the questionnaire method to empirically test the model developed in the first stage.

NIO creates great user experience through four aspects: product, service, digital touchpoints and lifestyle. Functional experience is shaped by product and digital touchpoints, while emotional experience is affected by service and lifestyle. NIO wins extremely high user satisfaction through great user experience. User satisfaction is affected by both functional and emotional experience. Taking extremely satisfied users as the core, NIO leverages word-of-mouth recommendations to increase brand awareness and build premium brand image, so as to achieve high performance in the long term.

This study contributes to the literature by proposing and testing a theoretical model of creating a new premium new energy vehicle brand. It highlights the significance of emotional factors in the process of creating a new premium brand. It proposes employing the “ripple model” to translate user satisfaction into financial performance. It provides a three-step guide to creating a new premium brand for managers.